So I attended the second staging of the PopSugar Playground and here are my thoughts...
The PopSugar Playground took place at Pier 94 on June 22nd and 23rd, I was a little busy that weekend so I could only make it on the 23rd. The Playground is a collaboration between PopSugar and Reed Exhibitions. It entailed an immersive, interactive festival floor with multiple sections including a workout center (Sugar Studio), wellness (Soul Space), beauty (Beauty Carnival) and of course shopping at the Mall of the Future.
It was a jam packed schedule of activities, panels, and fun, interactive booths to play around with. Unfortunately, I missed Issa Rae AND Chrissy Teigen... I know my timing is absolutely HORRIBLE but I still had a good time exploring the different brands.
One thing I did notice right off the bat, in comparison to last year's playground, this year was a lot more focused on health and wellness instead of beauty and fashion. I didn't really know how to feel about that and I think ultimately, it influenced my reason for only attending on the Sunday. Personally, I'm definitely more interested in the beauty world so I made it my goal to see everything beauty and fashion.
My fave beauty booths would have to be Laniege and Mamonde. They were both so adorable, very consistent with the brand image and also offered the perfect themed games to go with the Beauty Carnival theme of the playground. I've also listed below a few brands I found and fell in love with, let me know if you guys are familiar with these brands and your thoughts!
LUSH (OF COURSE!!)
Overall, I had a great time but I think for next year they should try to incorporate more beauty, even if it's just skincare and definitely a lot more fashion options.
Did you attend this year's PopSuar Playground? How was your experience?
Let me know in the comments!