About 2 years ago, my friend Alex started his own line of apparel called EnTRAPreneur Clothing. From the very first moment I’ve met him, he has always been driven and determined to make something of his own so it was no surprise to me when he decided to enter into this venture. He’s really the type of person to go after what he wants, no matter what and that’s definitely something I’ve always admired about him. So I did a little interview with him to learn more about the brand and how it came to be the urban streetwear of today. Oh & before I forget, there’s a Black Friday sale going on TODAYY!! Use code “TRAPFRIDAY25” to save some 💵 💵 💵 on your purchase and trust me, you gonna want this gear for the winter 🥶
Ok.. so let’s get into it!
TELL US A LITTLE ABOUT YOURSELF AND THE BRAND
My name is Alex Anderson, I was born and raised in Kingston, Jamaica in a single parent home, just my mother and I. From a young age I always surrounded myself with friends of a higher status quo, which pushed me to keep up with those around me and gain a sense of independence financially rather than always asking my mother, who I watched constantly work a 9-5 job for as long as I can remember. Entrapreneur is a representation of myself and my life.
HOW DID ENTRAPRENEUR CLOTHING COME INTO FRUITION ?
Entrapreneur was a word that randomly came into my head one day. The moment I thought of it, I knew it embodied many attributes of my life. I knew I wanted to be an owner and have a business I could be proud of. Therefore, Entrapreneur Clothing came into fruition soon after. My sense of fashion and passion for business made me pursue this idea.
DID YOU ALWAYS HAVE A PASSION FOR CREATING ?
From the age of 15 I began getting involved in event planning back in my home town of Kingston, Jamaica. This to me was a form of creating, and as a member of my group I thought of unique events from scratch. Every single aspect of the event was thought of, then executed. From t-shirt designs, to flyers, to promotional strategies, to marketing materials; everything was a form of creative thinking for me.
WHAT MADE YOU DECIDE TO START YOUR OWN BRAND ?
I strongly believe in ownership, especially amongst young people of color. This brand is a representation of myself as a person who was caught up in the street life from a tender age, but later developed a sense of business intelligence. I suggest we all should start a corporation/LLC and have a business to call your own. I started this brand because I want to be an OWNER, CEO, and the BOSS of my life.
WHAT DOES ENTRAPRENEUR MEAN TO YOU ?
EnTRAPreneur is a word play on the words “Entrepreneur” and “Trap”. Your “Trap” is your hustle, which could be whatever you are passionate about. For example; art, sports, beauty, cars, etc. I consider my trap to be business and entrepreneurship. What is your “TRAP” ? COMMENT BELOW!!
WHO IS THIS BRAND FOR ?
Entrapreneur is for the streets and the hard working individuals who understand the hustle. This brand is mainly a streetwear brand for the sophisticated hustlers and everybody in between.
WHAT ARE YOUR GOALS FOR THE BRAND ?
This brand will serve as street fashion for the youth on a mission, while encouraging them to become financially literate. One main goal of this brand is to allow hustlers to express themselves through street style fashion. We look forward to becoming a pioneer in the streetwear fashion culture.
WHERE DO YOU SEE ENTRAPRENEUR CLOTHING IN THE NEXT 5 YEARS ?
I see Entrapreneur Clothing as a multi million dollar company and one of the most influential and recognized streetwear brands out there. Not only do we provide the hard workers with a quality fashion outlet, but also immense value in areas such as, investing, marketing, and business.
EnTRAPreneur is not only about apparel but also teaching and guiding the youth about being financially literate and owning a piece of the market. This type of brand reminds me so much of Nipsey’s legacy, Marathon. The mindset of learning how to be great at something and teaching that to the younger generations, is hard to come by but I believe everyone should think this way. Knowledge is meant to be shared, we can all succeed together! I am extremely proud of Alex for how far he’s come but also so much more excited to see what he’ll achieve in the future. I hope this interview inspired you in some way, even if it’s just to support a fellow poc & small business... DO IT FOR THE CULTURE!
You can follow the trap journey on Instagram at @entrapreneurclothing_🥵
Thanks for reading y’all! Don’t forget to drop a comment & share this journey with your friends💵❤️
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